This will make or break your business. It is so much more than a logo, image, and colors. Your brand is a reflection of you through your business. Do you know how to connect with your audience in a deeper and more meaningful way?
How do you come across to your audience? For example, Coca-Cola has the fun polar bears, and everyone is always happy, dancing, and enjoying family. The voice is positive, friendly, and down-to-earth. They are always showing us what a happy life looks like. Old spice is witty humor because of their commercials and Nike is inspirational because of the 'Just Do It' slogan.
The set of colors that represent your brand is your color palette (color scheme). It is more than choosing your favorite colors or putting random ones together. At least 60% of people choose products based on the colors alone.
Did you know colors make us feel certain emotions and perceive things in a certain way? Yellow make us feel joyful, while blue is preceived as traquil. Green makes us think of eco-friendly while brown is earthy and industrial.
Next time you go to the grocery store, take a look at the bread aisle. There are hundreds of different types of bread, however, everyone has their preference and each bread company still make sales. So how will you stand out and dominate the market?
Choosing the right images, putting them in their right place, adding effects, scaling, resizing, and cropping all go into image styling.
Your logo is a branding and marketing tool that is used to signify your business. The best logos are simple, yet memorable, easy to read and understand. It is the first impression of your business.
Do you have a catchy, one-liner catchphrase that summarizes what your brand is all about? Your tagline should tell your brand’s identity, purpose, and values in a that it will stick with your audience. Can you name the businesses these famous taglines belong to: 'Just Do It', 'I'm Lovin' It', 'You're In Good Hands', What's In Your Wallet', 'Let's Go Places'.
Target Audience Research
It could be a broad audience (market), or a niche one. For example, if you are a shoemaker, you are in a wide market. Everyone wears shoes, regardless of age, gender, and interests. However, if you only sell high heels then your target audience is likely to be much more specific, women who wear heels regularly.
The font, size, color, line height, and letter shapes are only some of the factors within typography. Even though they're only words, they must be carefully balanced to provide a pleasant reading experience and cohesion with your brand.